Ask The Solar Expert:816.607.1349

Learn From the Solar Expert

Learn From the Solar Expert RSS

Business, Solar, and the Green New Deal

Business, Solar, and the Green New Deal

The Green New Deal, a nonbinding resolution introduced by Senators Alexandria Ocasio-Cortez and Ed Markey, has sparked a lot of discussion over the last several weeks. It is an ambitious plan to confront man-made climate change while also building an American economy that prioritizes renewable energy, innovation, and job creation. As such, it would have a tremendous impact on the solar energy industry (as well as other alternatives to fossil fuels) and the business community as a whole.

As BusinessInsider notes, “this type of rhetoric is arguably ‘the first time that the US — or any major Western economy — has proposed a comprehensive 20-year plan for a green transition.’” The magnitude of what the Green New Deal proposes has raised concerns and objections from those who feel it is too ambitious. Indeed, “the plan would involve major changes to the US' infrastructure, electricity grids, and transportation systems to make them more sustainable and energy-efficient.” However, many professionals in the solar industry and larger business community acknowledge that these sweeping changes are necessary to fight climate change, and “Green New Deal supporters see the plan as a way to take on that enormous threat while stimulating the national economy at the same time.”

How the Green New Deal Impacts Business

A recent article in Harvard Business Review examines how the Green New Deal might impact businesses, and what they can do to prepare, adjust, and help in making this important effort successful. Written by two researchers who have studied the transition from fossil fuels to renewable energy technologies, the piece acknowledges the costs of such a large undertaking and argues that “taking advantage of these early opportunities will not only help transform and protect vulnerable communities, it will also allow companies to secure new modes of revenue.”

The authors propose two complementary ways for businesses to lead the way during this transition and create new opportunities at the same time. First, “Companies can help reduce the burdens of the energy transition by supporting economically sustainable low-carbon initiatives,” particularly in areas that are hardest-hit economically by the move away from coal. Creating new economic opportunities through investment in these communities “can help revive stagnating local economies and insulate them from the downsides of the transition.”

In addition, “two new energy business models have evolved over the past decade that demonstrate possibilities for specifically targeting vulnerable populations.” These are subscription-based community solar projects and energy service companies (ESCOs). We’ve discussed community-based solar projects such as microgrids as a way to provide stable, efficient energy for small or large communities. Businesses that invest in these projects help pave the way for sustainable change while also serving communities that would otherwise suffer from disproportionate energy costs. “In ESCOs, firms help other companies design a plan for energy savings through energy efficiency, conservation, or by installing new renewable energy technologies on-site.” Both of these opportunities aid in the transition to a green economy and provide avenues for businesses to benefit while helping vulnerable populations.

Solar Industry Impacts

The solar industry in the U.S. is already booming, contributing technological innovation and creating a large share of new job opportunities. The Green New Deal would turbocharge the already fast-expanding solar sector. Pacific Standard reveals that “a 100 percent emissions cut” like the one proposed by the Green New Deal “might... create a net 6.8 million jobs” across renewable energy industries. Emerging opportunities in the solar industry would include education and professional development for new workers as well as the creation, manufacturing, design, installation, and maintenance of solar technologies.

The Green New Deal represents a massive shift in the priorities of the American economy, but many experts believe it can (and must) be done. As Harvard Business Review notes, “If companies making positive inroads on climate protection flourish, then the communities where those companies are working have a real chance to thrive.” The solar industry and the business community as a whole must take advantage of these opportunities to help pave the way.

At Solar Design Studio, we’re excited to be on the forefront of a changing, renewable economy. We work with business, industrial, and residential clients to build solar solutions that save money and mitigate environmental impacts. Contact us today to learn more!

Let’s Talk

What Our Clients Are Saying

I have researched adding PV to my home for several years and have met with several PV providers in the KC area and they tend to fall into two broad categories, the new and low budget operators who got into this to ride the wave and are not that knowledgeable, and the commercial providers who have little interest in working with a homeowner and are geared to providing a much larger system where some economy of scale must come into play. Both my wife and I are architects and we wanted something different and it was challenging to find someone who was interested in doing something out of the ordinary. Neither or those types were interested in working with us as we were trying to create something a bit different. they each wanted to sell us their pre-configured solutions.


Fortunately we found Bob Solger. He has been a delight to work with and is incredibly knowledgeable and responsive. We wanted to create a solar carport that would provide cover and protection for our cars, but would also provide shade over part of our patio. In essence, the big idea was to create an outdoor pavilion, when, if we wanted to entertain we could move the cars out of the way and have a large covered area for an outdoor gathering. We had selected the Lumos brand of solar panels as they have a very clean look and are partially transparent so some light filters through the panels creating a mottled light pattern on the ground, similar to the shading from a tree. In addition, the system is set up to hide the majority of the connecting wires in the support beams so when you look up at the underside of the PV roof you see a very clean look. Bob recognized our goal and worked with us to ensure the project’s success. Bob identified a structural engineer to design an elegant support structure and found a fabricator to build it affordably. Finally he connected us with a contracting team to clear the space, provide the footings, retaining walls, and pad, who were every bit as careful with everything as you would hope. They were amazingly accommodating to every request and understood that there were a lot of competing challenges that needed to be resolved so we could fit this all in to a very tight location and make it look like it belongs.


The bottom line is that it all turned out better than we could have hoped and while it did cost more than the low ball bids received from some of the low budget operators, it was less than the commercially focused suppliers, and more importantly we got the design we wanted and a well-constructed PV carport that will give us great delight for years to come. The best part is of course the savings on our electric bill, which thus far has been averaging around $200/month. So not only do we have a new carport and entertainment patio that our neighbors have been stopping by and admiring (which given that we live in the older Brookside neighborhood and our PV carport is quite modern, we were much relieved) but, our electric bills have been in the under $10/month range.


We owe a great debt of gratitude to Bob and his knowledge and team for helping to create an amazing PV carport for us. I’m sure you would be delighted with whatever you engage him to help you with.

Dev & Sue Malik

read more